By Paul Pannone
The Wedding Report.com and E- Formal News combined resources in December, 2008 to form eWedNews and have launched a new type of news, information and consulting project designed to help businesses of all sizes to leverage technology and match the fast paced world we live in.
“Since our December announcement and Press Release , we’ve had a lot of inquiries and interest in the project and expect to very quickly become a good resource for businesses to partner with,” according to Shane McMurray of eWN. McMurray expects the growth being experienced in all the Social Networks to continue to build a formidable news feed that will draw attention to wedding industry needs. “Once we do that, we can offer market information and enable businesses of all sizes in their specific categories to better understand and service their customers,” feels McMurray.
During disclosure in the creation of EWedNews, it was discovered a greater reach in the business-to-business wedding category exists between the two principal contributors, The Wedding Report and E- Formal News. In addition, greater systems to reach Business-to-consumers were also discovered and are now being explored further to broaden the scope of EWN. “At first we had decided to focus purely on B-to-B but our partners at E-Formal News showed us the benefits we could offer to our business partners by driving traffic to their doors,” said Shane McMurray of Wedding report over the weekend.
Development of the web site was ahead of schedule and below cost estimates, proving that wise decision-making and effective use of resources can help create positive results. “We’ve quickly completed tasks and created systems ahead of schedule and costs, allowing us to move into other areas we never even considered. We’re also very encouraged by the support we’re getting from wedding industry contacts in ways we never expected,” said McMurray.
Existence of formidable metrics associated with the Cost Of Wedding area of the Wedding Report company, www.costofwedding.com that drew over 307,000 unique visitors with 1.9 million page views in 2009 and spent a significant amount of time filling out surveys, were credited for the decision in pursuing the more retail oriented market that E- Formal News/1800mytuxes are familiar with. McMurray and his partners are now leveraging the new-found opportunities to direct traffic to strategic retail partners and advertisers, creating a unique blend of Business-to-Business and an augment that will include consumers in the near future.
EWedNews launches with followers and supporters that have been kept informed of the progress every step of the way, via Social Networking. Formulation of News stories and wedding trade promotions will continue to include members that will quickly build a consensus around information that reflects the views of the majority.
EWedNews 2010
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